If you own a website, you have probably experienced how the search engine giant can stir the pot of search ranking with its algorithm updates. Last year alone, Google tweaked its search algorithm a few times. But, they do these updates to improve the relevance of searches. Thus, website owners have no choice but to make all the necessary adjustments to protect their sites’ search engine rankings from the possible updates that Google will roll out. So, how exactly can you do this?
Here are some ways you can consider:
Google prioritises websites that adhere to its criteria of user-friendliness. To make your website user-friendly, ensure users can easily navigate your pages. Customers love to know where exactly to go to find the specific product or service they are looking for. Thus, you need to make a menu or easy-follow links and ensure your site is accessible across platforms. A user-friendly website is also one that has a simple color scheme as this best presents products, especially when promoting your best items. But, if you are promoting more than one item, consider having a more dynamic site. Also, ensure you offer a secure site with quality, unique content with responsive design. Make sure to test everything out to see your website through your target audience’s eyes.
Hire a Search Engine Optimisation (SEO) Expert
If you depend on organic traffic and you are worried about the possible effect of algorithm updates on your rankings, you must partner with a reputable SEO agency. This agency has SEO experts who can perform a site audit every few months. This will help you in identifying the aspects of your site that can be improved and manage the associated costs.
Maintain Good Reputation
Google seriously penalises websites that have shady SEO practices. Thus, you must avoid black hat SEO techniques like keyword stuffing, cloaking, and structured data abuse. Rather, focus on white hat practices such as providing quality content and services, using descriptive, keyword-rich meta tags, focusing on user experience, ensuring easy site navigation, and more.
Google is a powerful source of traffic to your site and being banned can lead to a significant decline in your traffic and even business. Think about all the works that go into making your site that could go to waste in a snap.
Focus on Mobile
Mobile is the future of search and giving mobile users access to the information they need about your brand, service, or products is a great SEO technique. Higher-quality content specific to the queries or voice commands used by people for searching will organically result in higher search engine rankings. An increase in mobile traffic indicates the need t answer the needs of website visitors as quickly as possible.
Moreover, it is important to keep in mind that Google doesn’t love slow mobile websites. With more searches taking place on smartphones and tablets, marketers and business owners must ensure their websites are mobile-friendly and fast. The best practice for mobile pages is to ensure mobile pages display content to users in less than 3 seconds.