To this day, and over ten years after the social media platform was founded, Pinterest remains to be a dominantly blogger-landscape. Despite that, many online entrepreneurs and dropshipping and e-commerce store owners have yet to maximize the potential of this social media giant fully. But with over a million visitors on this site per day, there’s no doubt that this is a platform worth exploring for your advertising endeavors.
Curious to know how it works and what you need to do to make Pinterest users find your content among all the pins? To help you do that, we’ve listed a few ways to drive traffic using Pinterest in the following article. Let’s dive in!
Create pins that are relevant to your product
Even before other social giants such as Instagram and Facebook, Pinterest has perfected an algorithm that pairs users with pins that they might be interested in. Almost 100% of the time, our home feeds are littered with pins within our field of interest and the ones that we find valuable. This is exactly what we need your audience to think about when they see your pin: they should associate it with something that will hold value and will be worth clicking on. Remember that it’s not just about beautiful photos and great layouts – it’s about the page that your pin will lead to.
Increase your repins and engagement
It’s not enough to have Pinterest boards full of relevant content. You should also set aside time to reach out to your followers by repinning and engaging with them. To do this, you should post eye-catching pins that engage with your current audience and also create posts with fresh, valuable content that will attract your non-followers too.
Use the right keywords
To create ads with higher chances to convert, you need to have an understanding of how Pinterest works first. At the core of it, Pinterest is a discovery tool that connects its users to pins that might interest them. The platform’s search engine is used heavily on this social giant, and you should learn how to use it to your advantage too. This means that when you create pins, you should take the time to type out a description and include relevant keywords that you want your content to be associated with.
Be a part of a group board
Joining group boards is an effective tactic to reach people outside of your list of followers. This can be especially helpful for online entrepreneurs that are just starting out. In group boards, you can add your own pins and comment on other pins to build engagement and start a conversation with your fellow members.
When it comes to advertising with Pinterest, relevance, and patience are crucial to your success. You want to be a valuable resource while still engaging with your audience on a regular basis. However, the thing about Pinterest is that it can only do so much to impact the traffic to your site. After all, it’s still not as big as Facebook, Twitter, or Instagram. It’s best if you simply use your marketing endeavors on Pinterest as a supplement to your other campaigns (such as using paid advertising platforms like Ads-supply.com, Taboola, Google AdWords, etc.).