A day is short enough to get all the tasks done. So, when doing a thing or two on the list, you need to make sure to select the suggestions that will have the biggest impact on your site. When it comes to making recommendations, you need to make the teams involved understand the purpose and what can wait for later. Not every task is going to be prioritized.
Prioritize by material
For instance, you suggest a client to go from HTTP to HTTPS. They were all ready, you are ready too, then you later realized that they don’t have anyone to look after the process. Making a transition to HTTPS is a big deal. It can be tough, cause errors and cause traffic loss as well. So for avoiding the risk, you can get the right people to work on this smoothly. Then everything goes back to track and there is a nice bump in traffic as well.
Another instance, if you have a client that needs a content writer but don’t have an editor who can edit, approve or manage the entire process. This can cause so many unpublished blog posts. If you don’t have someone to edit and approve the content, go for blog refreshes. You can update the content as well. This leads to a bump in traffic too.
Align the recommendations with your business objectives
Ensure while on this, you are getting results that improve the overall organization. When you are working for your client, ensure to understand their business objectives, team objectives which are responsible for SEO services and the objectives of supportive teams as well.
Don’t jump the gun on the latest thing
Google always keeps updating its SEO guidelines for the changes and updates. Sometimes it may get confusing too. There was a time when it was all fun where authorship and Google Plus existed. But we need to make sense. You need to understand that if your mobile traffic is low, you don’t need to put all eggs in one basket. You can focus on other aspects to deliver what your website can actually progress on.
